Innovation and strategy

Innovation is the cornerstone of technology and technical growth. But it isn’t ever easy. The usual gap is between Great Ideas and Commercial Ideas. While there are tons of ideas out there, which ones will make it to the competitive market, and then, which will survive ? &Mine take the guesswork out of the Innovation Strategy and Commercialisation challenges with a pre-testing process.  The idea is simple; spend a little now to weed out all the possible problems that may eventuate, an ensure your overall play into market is aligned for success.

Innovation Strategy and Commercialisation is all about “The Market”

There is a huge landscape of digital communities and platforms which drive the awareness and take up of any new product or service. How well it lands and spreads in market is defined from the cost of acquiring a new user (or customer). This is part your product (or service) and how this interacts with the consumers and marketplace, part the communication (marketing) and part the platform(s), channel and advertising strategy.  Some quick examples;

  • What is the point in having a creative, cut-through campaign if your website is in shambles? At AndMine, we like to start by perfecting the end-to-end communication before we think about engaging potential customers.
  • Is it necessary to be across every digital channel available? Obviously this comes back to your audience, so lets look at social – just because you can do Instagram, Facebook, Snapchat and YouTube doesn’t always mean you have to (or should).
  • If you use multiple platforms, how do you make them multiply your results ? Think of each platform or medium as a messaging multiplier. For example, the eDM can introduce a new product with a key feature or USP, the landing page might have additional features and pricing, then social media platforms might include an introductory offer or customer reviews. While each multiple has a different message, they have to halo each other, so the over-arching value proposition and communication is clear from any pathway.
  • How do you meet your business plan or IM KPIs ? Numbers matter, more importantly results matter, and if you aren’t critical of what your commercial to-market costs and acquisitions costs are, you’re burying you head in the sand hoping for the best. Most of this can be pre-vetted, forecast and quickly tested to determine if you are on the right track for both online and offline pathways – data is king.  
  • Encourage consumer generated content, why would you do all the work if you don’t have to? This comes down to great engagement, engagement which is often persuaded.

What to know more and vet your idea, innovation or campaign? Talk to us about our Innovation Strategy and Commercialisation processes which review, confirm or help knock you back to the drawing board and tighten up your product or service development to be more aligned to the Market, and less about the hype in your head.

There is more to it than having your Innovation Strategy and Commercialisation sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Passage Foods
Matchbox Homewares
Bigcommerce
Engine Swim
Craft CMS
POSTER Magazine
Catholic Insurance
VISSF
Windsorsmith
Australian Physiotherapy Association
Macmillan Publishing
Victorian Government
Switzer
Bulk Nutrients
Dial Before You Dig
Google
Arthur Galan
WTFN
abc
Etihad Stadium
OMS – Order Management System
Paypal
Ebay
ISO Certified
BlackMores
Tomorrow Stars Basketball
Dinosaur Designs
Arc One
Amino Active
Metricon
Celebrate Health
Anthill
Magento
Fast.co
Naturtint
Australia Goverment
Eway
Tassal
Castran Gilbert
Kay&Burton
Van Egmond Group
Positive Poster
NMI Insurance
Hairhouse Warehouse
Drupal
Vendor Advocacy Australia
Street Kitchen
Toni&Guy
QV Skincare
OJAY
Liveoneday
Movember
Marshall White
High Street Armadale
Atlantic Group of Companies
Viktoria & Woods
Federation Square
Unsw Australia
News
Bank of Cyprus
Bostik
One Shift
Mamma Lucia
Jalna
Focus On Furniture
Chia
Plan It Sync It
Toy World
Melbourne Sports and Aquatic Centre – MSAC
Parker Lane
The Age
MAP
Bondi Sands
Microsoft Certified Azure Fundamentals
Watches of Switzerland
AC/DC
Grow Your Business
Bintani Australia
Green St Juice CO
Rydges
McArthur Skincare
Adobe Professional
Instant RockStar
Heat Holders
Tribe
Shell
Federation University Australia
RMIT University
Jetstar
Uber
Coles
The Burger Cheese
Forbes
Palace Cinemas
Rock Pool Group
Fortune Institute
Brisbane Times
Wild Rhino Shoes
Smart Company
CSquared Executive
Melrose MCT
Hanover
21st Century Australia Party
GPT Group
Novvi
Cronos Australia
iPrimus
Swin
Garmin
Telstra
DepSkin.com
Kadac
Elucent
Oakdale Meat Co
Engineers Without Borders
SunSense Digital Agency
Grow Rich
Grainshaker
CAN
131 Pizza
Florsheim Shoes
Melbourne Heart
Melbourne Central
Max’s
CB Richard Ellis
Scrum
DUSA, Deakin University Student Association
Loan Market
ADP Payroll
Australian Organic Food CO
Oracle
MyAccount
Sunday Creek
Mecca Brands
GooglePlay
Rackspace
University of Melbourne
Tek Ocean
Melrose Health
Beaumont
National Museum of Australia
National Relay Services
Boston Consulting Group
Canberra
Magento Solution Specialist
Appstore
LBG Australia and New Zealand
Xavier
Schiavello
Royal Freemasons
Aqium Gel
Crumpler
Ello
James Buyer Advocates
Natralus Australia
TPP
Buy Aussie Now
Smh
Grays Ecommerce
Ego Pharmaceuticals
Acquia Drupal Certification
Madman Entertainment
Maxine
DeeWhy Market
Fairfax Media
White Suede
Passage To India
Moov Head Lice
Associated Press
Sports Power
Ubertas Group
Fresh Cheese Company

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

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