Innovation is the cornerstone of technology and technical growth. But it isn’t ever easy. The usual gap is between Great Ideas and Commercial Ideas. While there are tons of ideas out there, which ones will make it to the competitive market, and then, which will survive ? &Mine take the guesswork out of the Innovation Strategy and Commercialisation challenges with a pre-testing process. The idea is simple; spend a little now to weed out all the possible problems that may eventuate, an ensure your overall play into market is aligned for success.
There is a huge landscape of digital communities and platforms which drive the awareness and take up of any new product or service. How well it lands and spreads in market is defined from the cost of acquiring a new user (or customer). This is part your product (or service) and how this interacts with the consumers and marketplace, part the communication (marketing) and part the platform(s), channel and advertising strategy. Some quick examples;
What to know more and vet your idea, innovation or campaign? Talk to us about our Innovation Strategy and Commercialisation processes which review, confirm or help knock you back to the drawing board and tighten up your product or service development to be more aligned to the Market, and less about the hype in your head.
There is more to it than having your Innovation Strategy and Commercialisation sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.