Customising Ego Pharmaceuticals- Website and eCommerce

13 Oct. 2017 - - Total Reads 6,954

A little about Ego Pharmaceuticals

Proudly Australian-owned, Ego Pharmaceuticals has pioneered the development, manufacture and distribution of innovative skincare products for sixty years. From its inception as a family business in 1953, Ego has established a reputation based on consistently delivering effective, high-quality products underpinned by heritage and integrity. Ego has become a dominant force in pharmaceuticals, specialising in specific skincare and remedies for a diverse range of needs. , to push Ego Pharmaceuticals forward confidently into the digital space as a world leader in skincare.

Bespoke Website Platform Customisation &Mine

&Mine answered the brief through a multi-platform approach supported by content and marketing outreach over a range of communication channels. We wanted to grow Ego Pharmaceuticals and connection with customers, as well as strongly defining their online and offline presence both locally and internationally. An integral part of our solution was the direct sales channel which came in the form of an e-commerce website.

Our complete strategy focused on the concept of the Ego Ecosystem (coined ‘Egosystem’), which was developed to connect brand and category communications. We aimed to optimise communication by aligning traditional marketing objectives with digital performance indicators. We achieved this by elegantly navigating the tight rules of communications content in the pharmaceutical space and claims supporting the ASMI. This was possible by utilising well-established categorical research and brand sales data from IMS Health and Aztec Scans. We streamlined paths to purchase and connected consumers to content with succinct digital roadmaps.

Remarkable Results with Responsive and Modern Design

With the unique and entirely bespoke design of our Egosystem, we were able to implement a strategy in which three core platforms were defined. These included Skin Expert, which positioned the company as a pioneering leader in the digital pharmaceutical space, Egopharm.com which showcased the company’s on-going ESG and Ego Test Drive which allowed consumers to interact with brands and products.

These versatile communication channels are engaging with consumers across social media, search and offline. We worked within the brand and category goals of our Egosystem by integrating paid advertising, social media marketing, search engine optimization, content development and organic traffic growth to ensure the continued engagement with consumers locally and internationally. The backbone of these beautiful results across multiple channels is built on WordPress.

Michael Simonetti
Posted by:

Post Reads: 7K

Share this

Go on, see if you can challenge us on "Customising Ego Pharmaceuticals- Website and eCommerce" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

tribe
Engine Swim
Max
Fairfax Media
Bigcommerce
Arthur Galan
One Shift
Google
Liveoneday
Ego Pharmaceuticals
OMS
Matchbox
Australia Goverment
Digital Agency Panitsync
Watches of Switzerland
POSTER Magazine
Windsorsmith
Ubertas Group
Mamma Lucia
Jalna
Magento Solution Specialist
Florsheim
ISO Certified
Sports Power
Wild Rhino Shoes
SunSense Digital Agency
Toy World
Tassal
Madman Entertainment
Dial Before You Dig
News
Green St Juice
Royal Freemasons
Australian organic foods
Bintani
Bank of Cyprus
Dusa
OJAY
Ello
CAN
Uber
Acquia Drupal Certification
Grow Your Business
Metricon
CSquared Executive
Schiavello
Brisbane Times
Canberra
Elucent
Kadac
Moov Head Lice
WTFN
Melrose MCT
Grow Rich
High Street Armadale
catholic insurance
Marshall White
DeeWhy Market
Chia
Heat Holders
Aqium Gel
passage to india
street kitchen
LBG Australia and New Zealand
Kay Burton
Associated Press
Natralus Australia
Victorian Government
QV Skincare
RMIT University
Vendor Advocacy Australia
GPT Group
Movember
BCG
BlackMores
Telstra
AC/DC
Australian Physiotherapy Association
Jetstar
Dinosaur Designs
Oakdale
Eway
Xavier
Forbes
Bulk Nutrients
Viktoria + Woods
131 Pizza
National Museum of Australia
Passage Foods
Beaumont
iPrimus
Crumpler
Rock Pool Group
Shell
Swin
Rackspace
CBRE
abc
Bostik
Grainshaker
Paypal
ADP Payroll
Appstore
Microsoft-Certified-Azure-Fundamentals
Loan Market
TSB
Switzer
Professional
Positive Poster
Smh
Macmillan
Arc One
MyAccount
MSAC
Drupal
Celebrate health
Etihad Stadium
Mecca cosmetics
University of Melbourne
Parker Lane
Atlantic Group
Oracle
Fast.co
Federation
Ebay
Amino Active
Focus On Furniture
Nmiinsurance
Melbourne Central
Sunday creek
Melbourne Heart
Fortune Institute
Coles
Fed Square
Scrum
Palace Cinemas
DepSkin.com
Melrose Health
White Suede
Naturtint
Maxine
Tony and Guy
Anthill
vissf
Hairhouse Warehouse
Engineers Without Borders
Van Egmond Group
TPP
Fresh Cheese Company
The Age
James Buyer Advocates
Tek Ocean
Grays Ecommerce
The Burger Cheese
Smart Company
Instant RockStar
McArthur Skincare
GooglePlay
Hanover
National Relay Services
MAP
Novvi
Magento
21st Century Education Agency
Unsw Australia
Bondi Sands
Castran Gilbert
Rydges
Cronos Australia
Buy Aussie Now
Garmin

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature
草蜢官网-草蜢官社区