Digital advertising funnel

As part of our Digital Marketing & Advertising Services, we use digital advertising funnels and leverage insights to improve our clients’ overall digital marketing strategy.

What is a Digital Advertising Funnel?

You may be familiar with the concept of a funnel in the business world – purchase funnel, conversion funnel, sales funnel, marketing funnel – the list goes on. Each of these essentially details the drop-off rate that occurs along the consumer journey, from initial campaign exposure to product purchase. The digital advertising funnel is no different. It uses the funnel idea to break down your digital advertising campaign’s conversion rate by analysing consumer behaviour at every stage of the path to purchase, from impression to click-through to conversion.

Today, with complex user-ID tracking and intelligent attribution models, Google Analytics can map out multi-session and cross-channel behaviour for a single user. These insights allow you to understand the impact of your advertising campaign, not just in terms of its efficacy, but in terms of its performance within each channel and based on various channel combinations. This information can be powerful in advising how your advertising campaign can be forecasted and scheduled for optimal results that visibly translate to your advertising funnel.

Digital Advertising Funnels &Mine

At AndMine, we design and employ digital advertising funnels for each of our client’s various advertising channels and pathways. Our Advertising Team are certified across the Google Suite and are experts in executing digital advertising through Adwords and understanding performance through Google Analytics. By analysing each funnel in real time, we help clients appreciate which areas of their digital advertising strategy are moving consumers along the purchase process successfully. It also highlights which areas are revealing a heavy drop-off, suggesting there is room for optimisation.

By asking important questions, we can address issues such as a high CPA (cost per acquisition) for each pathway. Is Facebook the right channel for this ad? Is the creative working better on Google Display than on Instagram? Is the landing page adapted to the campaign? Should we increase the remarketing budget? The answers can fast determine where online conversion funnel optimisation is needed and how budget can be realigned for an improved ROI.

Funnelling Your Digital Success

We can help set up and optimise digital advertising funnels for your campaign and take advantage of the full scope of insights that digital has to offer. Unlike traditional, offline purchase pathways, which are impossible to track accurately, digital can explore the precise behaviour flow of consumers.  Furthermore we can pin-point exact touch points that can be adapted on a micro scale to have macro effects on your ad campaign. We help our clients harness and leverage the vast world of digital consumer data and translate the knowledge into real results, visible in your improved digital advertising funnel, your ROI and your business growth.

 

Want to know more about implementing advertising funnels into your marketing strategy? We can help.

There is more to it than having your Digital Advertising Funnels sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Palace Cinemas
Ego Pharmaceuticals
Cronos Australia
Loan Market
National Museum of Australia
Liveoneday
High Street Armadale
Telstra
One Shift
Switzer Media+Publishing
Google
Bondi Sands
Fairfax Media
Oakdale Meat Co
Etihad Stadium
Green St Juice CO
Chia
Ebay
DepSkin.com
Windsorsmith
The Fortune Institute
Uber
Jalna
The Canberra Times
CSquared Executive
Metricon
Acquia Certified Site Builder Drupal
Tribe
Think & Grow Rich Inc
CAN- Common Wealth Bank
Hairhouse Warehouse
Rackspace
Madman Entertainment
Forbes
Australian Government
Bigcommerce
POSTER Magazine
Federation University Australia
Natralus Australia
Passage To India
Focus On Furniture
Buy Aussie Now
Dinosaur Designs
ISO Certified
Rock Pool Group
Melbourne Central
GooglePlay
News
Bostik
Melbourne Heart
Magento Solution Specialist
Australian Organic Food CO
Kay&Burton
RMIT University
The Burger Cheese
Xavier
Drupal
Rydges
Federation Square
Mamma Lucia
Hanover
AC/DC
Arthur Galan
Coles
Mecca Brands
Crumpler
VISSF
Movember
DUSA, Deakin University Student Association
WTFN
Street Kitchen
NMI Insurance
Castran Gilbert
James Buyer Advocates
Engine Swim
QV Skincare
Engineers Without Borders
Matchbox Homewares
Tek Ocean
The University Of Melbourne
Appstore
Toni&Guy
Florsheim Shoes
Paypal
BlackMores
Viktoria & Woods
Fast.co
McArthur Skincare
iPrimus
Beaumont
Macmillan Publishing
Naturtint
CB Richard Ellis
SwinBurne University of Technology
Brisbane Times
Positive Poster
Tomorrow Stars Basketball
Parker Lane
Fresh Cheese Company
Kadac
Associated Press
Plan It Sync It
Aqium Gel
White Suede
131 Pizza
Marshall White
Bulk Nutrients
21st Century Australia Party
Tassal
TPP
Australian Physiotherapy Association
Microsoft Certified Azure Fundamentals
Watches of Switzerland
LBG Australia and New Zealand
OJAY
Ello
SunSense Digital Agency
Jetstar
DeeWhy Market
Bank of Cyprus
Toy World
Melbourne Sports and Aquatic Centre – MSAC
Shell
ADP Payroll
Wild Rhino Shoes
Amino Active
Max’s
Bintani Australia
Novvi
Eway
Van Egmond Group
Adobe Professional
GPT Group
Royal Freemasons
National Relay Services
MAP
Arc One
Boston Consulting Group
Melrose Health
Magento
Unsw Australia
Passage Foods
Sunday Creek
Scrum.org
Oracle
Celebrate Health
Catholic Insurance
ABC
Garmin
Ubertas Group
Melrose MCT
MyAccount
Grainshaker
Craft CMS
Heat Holders
Grays Ecommerce
Sports Power
SMH – The Sydney Morning Herald
Maxine
Victorian Government
The Age
Instant RockStar
Australian Anthill
Atlantic Group of Companies
Smart Company
Schiavello
Moov Head Lice
OMS – Order Management System
Vendor Advocacy Australia
Grow Your Business
Elucent
Dial Before You Dig

Testimonials

We decided to make the commitment and drop Traditional Marketing like Yellow pages and trial AndMine's Website Development, Design and Email Marketing Services. We never looked back and business is always booming. We certainly would not have been able to grow our business to where it is today without AndMine. Monika & Ellen, The Depskin Centre

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