email marketing

Email Retention Marketing is part of the Digital Marketing & Advertising Services that we offer at AndMine to maximise results for our clients.

What is Email Retention Marketing?

Email Retention Marketing is a marketing strategy that utilises emails or EDMs to communicate with customers who are already engaged with your brand and are interested in what you have to say. The emails serve as a friendly reminders with the aim of retaining consumers after the initial engagement or conversion has occurred. The content of the EDMs can include things like special offers, new product launches or event special members-only events. The desired outcome of Email Retention Marketing is to see an uplift in the the number of repeat customers who remain engaged with the brand beyond the initial engagement and who will potentially become lifelong and loyal customers.

Email Retention Marketing &Mine

Just like with acquisition marketing, companies who employ an Email Retention Marketing strategy must work to understand their customers’ needs and to determine what the most relevant and effective content and messaging will fulfill these needs. At AndMine, we track EDM campaigns and consumer behaviour data by using UTM codes within EDMs that are attached to custom URLs. This enables us to track the source, medium and campaign name via Google Analytics help us map out where consumers came from and what specifically lead them down the path to purchase. We provide complete transparency to our clients through a bespoke dashboard that shows all the data that we track in real time, that our clients can access at any time. Email Retention Marketing can be disseminated through email software such as Mail Chimp, however at AndMine we have our own software, Send&Mine. The benefit of having our own software means that we are experts in every facet of how this software works.

Through Email Retention Marketing, data tracking and our 4 Pillars of Business Success, your company can see what aspects of your campaign delivers optimal results. We determine what attracts consumers, what keeps them engaged, what leads to their conversion and how we can amplify your company’s success by refining these elements of your campaign.

4 Pillars of Success

Amplifying Results With Consumer Retention

The result of optimised Email Retention Marketing means that your brand will stay at the front of mind for your customers. By establishing what works and which elements of your campaign make consumers buy your product you can amplify this to achieve maximised conversions and increase ROI. We use the data for constant refinements and once we know what works we apply more effort and increase budget down this path.

 

Want to find out more about AndMine can leverage your Email Retention Marketing strategy? Get in touch here.

There is more to it than having your Email Marketing sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

21st Century Australia Party
McArthur Skincare
The Age
Unsw Australia
Cronos Australia
Vendor Advocacy Australia
Metricon
Marshall White
AC/DC
Garmin
Natralus Australia
Associated Press
Atlantic Group of Companies
Fast.co
Australian Physiotherapy Association
DepSkin.com
Moov Head Lice
Mecca Brands
Rydges
Google
Adobe Professional
The Canberra Times
High Street Armadale
OMS – Order Management System
The Burger Cheese
SwinBurne University of Technology
Viktoria & Woods
News
RMIT University
Ello
Microsoft Certified Azure Fundamentals
Plan It Sync It
Acquia Certified Site Builder Drupal
National Relay Services
Grays Ecommerce
Melrose MCT
Tribe
Boston Consulting Group
Instant RockStar
iPrimus
Think & Grow Rich Inc
Catholic Insurance
The Fortune Institute
Paypal
Kay&Burton
The University Of Melbourne
Craft CMS
QV Skincare
Loan Market
VISSF
Passage To India
Novvi
Bintani Australia
Oakdale Meat Co
Coles
Arc One
Arthur Galan
BlackMores
GooglePlay
Telstra
Jalna
Movember
Tassal
Engineers Without Borders
MAP
Aqium Gel
Dinosaur Designs
Palace Cinemas
Brisbane Times
Tek Ocean
Australian Government
Green St Juice CO
Liveoneday
Smart Company
SunSense Digital Agency
Kadac
Scrum.org
Melrose Health
Bondi Sands
Melbourne Central
National Museum of Australia
Castran Gilbert
Windsorsmith
Engine Swim
One Shift
Royal Freemasons
Magento Solution Specialist
Jetstar
WTFN
Forbes
Toy World
ISO Certified
Australian Anthill
James Buyer Advocates
Shell
Magento
Buy Aussie Now
Eway
Ebay
Tomorrow Stars Basketball
Chia
Fairfax Media
MyAccount
ADP Payroll
LBG Australia and New Zealand
GPT Group
Heat Holders
Hairhouse Warehouse
Toni&Guy
Macmillan Publishing
Hanover
Bostik
Switzer Media+Publishing
Melbourne Heart
Bank of Cyprus
CAN- Common Wealth Bank
Etihad Stadium
TPP
OJAY
ABC
Ubertas Group
Parker Lane
Drupal
Naturtint
Rackspace
Sports Power
DUSA, Deakin University Student Association
131 Pizza
White Suede
Dial Before You Dig
Federation University Australia
Bigcommerce
Florsheim Shoes
Ego Pharmaceuticals
Watches of Switzerland
Melbourne Sports and Aquatic Centre – MSAC
Street Kitchen
Focus On Furniture
Beaumont
Bulk Nutrients
CSquared Executive
Appstore
Grow Your Business
Maxine
Uber
Passage Foods
Rock Pool Group
Crumpler
Matchbox Homewares
POSTER Magazine
Schiavello
SMH – The Sydney Morning Herald
Xavier
Australian Organic Food CO
Elucent
Celebrate Health
Fresh Cheese Company
Victorian Government
Oracle
Wild Rhino Shoes
Sunday Creek
Federation Square
DeeWhy Market
NMI Insurance
Madman Entertainment
Mamma Lucia
Van Egmond Group
Positive Poster
Grainshaker
Max’s
Amino Active
CB Richard Ellis

Testimonials

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

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