end to end

As part of our Digital Marketing & Advertising Services, we use a 7 Step Advertising Optimisation process to leverage our clients’ end-to-end digital advertising strategy.

What is End-to-End Digital Advertising?

The process of end-to-end digital advertising is like the chain on a bicycle;  if one link breaks, the whole network breaks down. It is a journey of best practice whereby decisions are data-driven and are carefully considered throughout each phase. Our 7 Step Advertising Optimisation process details the entire cycle of a digital advertising strategy, leaving no stone unturned.

End-to-End Advertising &Mine

At AndMine, we develop every campaign by using our own 7 Step Advertising Optimisation process of end-to-end digital advertising. It is a highly-effective chain of actions which follow in a deliberate order of procession. Let’s break it down to see what each step is about.

7 Step Advertising Optimisation

1. Customer Traffic
First, we identify demographic groups to determine who the target customers and clients are for your brand. We then profile those consumers so that we can identify exactly what this target audience want. Users can be targeted based on interests, habits, location and even how likely they are to convert to a customer. We also perform split tests to observe the behavioural patterns of traffic throughout the entire advertising cycle.

2. Platform Targets
Through profiling consumers, we are able to intelligently select the right platforms for your ad campaign, including social media platforms like Facebook, with careful consideration of the competitive landscape. Platform selection is all about finding where your audience are in the digital space as well as how engaged they are. Each phase of the 7 Steps process acts as a control point for conversion costs to be improved. We also add tracking codes so that we can optimise the process of retrieving data insights at each point along pathways.

3 & 4. Ads & Creative
We creatively adapt ads to suit each platform. For example, a Facebook post and an Instagram post could be very different, even in the same campaign. Equally, we select platforms that are more suited to the creative. We are able to purchase clicks more effectively with the addition of ad filters, resulting in better performing ads and groups that we can save and further refine down the track. All creative decisions are data-enhanced and tested to be optimised for greater ROI.

5. Website Pages
An optimally designed landing page keeps interested consumers steady on the path to purchase. Ads should send consumers to exactly the right place on a website, as to not disrupt their flow; the key is to make it as simple as possible for a visitor to convert to a customer. In addition, Google looks favourably upon ads which whose content match their landing page and will give ads a higher ‘Quality Score’ if they adhere to this best practice. A range of CTAs (call to action) such as filling out a web form, making a purchase or initiating a phone call can be included on a landing page, serving as an excellent behaviour metric with which measure conversion success.

6. Conversion Knowledge
Sales conversions are always tracked, which is an integral part of our digital advertising service that we offer our clients. The data we gather at every control point provides rich insights and paves the way for refinements to be made. An increased ROI is the end goal for every refinement and conversion data allows us to accurately predict what changes will yield the best results. In addition to lead costs and CPA, we report on Net Return so that ad and platform success can be discerned.

7. Data Precision and Transparency
As part of our services, AndMine provide clients with a bespoke aggregation dashboard that delivers real-time comparisons, tracking and insights that our clients can access at any time. It provides data assets and benchmarks of profits for future campaigns and for refining current spending. The aggregation dashboard is where we analyse the data, detailing the entire path to purchase. We consider which ads were clicked and furthermore which specific ads generated sales. The dashboard allows us to be transparent with our clients, so they know exactly how their campaign is performing.

7 Steps to Deliver Optimised Results

By continually tracking analytics and insights, we make calculated, data-driven decisions at every touch point along the way, with specific controls throughout our 7 Steps. It is this step-by-step process that allows us to fine-tune campaigns with actions backed by evidence and monitor progress over time. Our 7 Step Advertising Optimisation process has been tried and tested; the ultimate goal is always to see an increase in ROI from your digital advertising strategy. In the bigger picture, our clients not only see how their advertising strategy continually develops over time but also why. 

 

Want to find out how our 7 Step process for end-to-end digital advertising can improve your campaign? Get in touch.

 

 

There is more to it than having your End-to-End Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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DepSkin.com
ABC
Xavier
Instant RockStar
Federation University Australia
Telstra
Amino Active
Catholic Insurance
21st Century Australia Party
ADP Payroll
Fairfax Media
Hairhouse Warehouse
Sunday Creek
Bank of Cyprus
Australian Anthill
GPT Group
Brisbane Times
SMH – The Sydney Morning Herald
Van Egmond Group
DeeWhy Market
Vendor Advocacy Australia
Australian Physiotherapy Association
Magento Solution Specialist
High Street Armadale
Drupal
Microsoft Certified Azure Fundamentals
Grainshaker
The Fortune Institute
Sports Power
DUSA, Deakin University Student Association
Buy Aussie Now
Tribe
iPrimus
Tassal
News
Plan It Sync It
Oakdale Meat Co
Positive Poster
Appstore
POSTER Magazine
Toy World
Mamma Lucia
Bostik
Chia
Grow Your Business
Melbourne Central
Wild Rhino Shoes
Jalna
Moov Head Lice
Madman Entertainment
James Buyer Advocates
Australian Organic Food CO
TPP
Cronos Australia
National Museum of Australia
BlackMores
Schiavello
Street Kitchen
Engineers Without Borders
Australian Government
Celebrate Health
Liveoneday
MyAccount
Naturtint
Parker Lane
SwinBurne University of Technology
Maxine
Arthur Galan
Bigcommerce
Aqium Gel
The Age
WTFN
Associated Press
Adobe Professional
Magento
NMI Insurance
Ebay
MAP
Ubertas Group
Melrose MCT
The Burger Cheese
SunSense Digital Agency
Federation Square
Green St Juice CO
Fast.co
Marshall White
Forbes
CSquared Executive
Kay&Burton
Ego Pharmaceuticals
CAN- Common Wealth Bank
Castran Gilbert
Palace Cinemas
131 Pizza
QV Skincare
Melrose Health
White Suede
Jetstar
Viktoria & Woods
Royal Freemasons
Movember
Smart Company
Crumpler
Grays Ecommerce
Max’s
Novvi
Kadac
Tomorrow Stars Basketball
Toni&Guy
Dinosaur Designs
Acquia Certified Site Builder Drupal
Bulk Nutrients
GooglePlay
VISSF
Arc One
Engine Swim
Coles
Boston Consulting Group
Bondi Sands
Think & Grow Rich Inc
Beaumont
Victorian Government
Rackspace
Passage To India
LBG Australia and New Zealand
Shell
Windsorsmith
McArthur Skincare
OJAY
Paypal
Metricon
Uber
Garmin
Scrum.org
Rydges
Matchbox Homewares
One Shift
Passage Foods
Switzer Media+Publishing
Melbourne Sports and Aquatic Centre – MSAC
Oracle
Tek Ocean
Rock Pool Group
Dial Before You Dig
RMIT University
Eway
Florsheim Shoes
Fresh Cheese Company
Focus On Furniture
Ello
Watches of Switzerland
OMS – Order Management System
Unsw Australia
Hanover
Melbourne Heart
Atlantic Group of Companies
Google
Etihad Stadium
Natralus Australia
Heat Holders
The University Of Melbourne
Mecca Brands
CB Richard Ellis
ISO Certified
The Canberra Times
AC/DC
National Relay Services
Elucent
Macmillan Publishing
Craft CMS
Bintani Australia
Loan Market

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

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