FMCG and Consumer Brand Marketing are part of the Digital Marketing & Advertising Services that we offer at AndMine.

What is FMCG and Consumer Brand Marketing?

FMCGs (Fast-Moving Consumer Goods) are products such as processed foods, other consumables or toiletries that retail quickly and at a relatively low cost. Consumer Brand Marketing aims to trigger in consumers a desire or need to buy a product. In the case of FMCGs, this need is often weak and the desire low, meaning that the consumer needs an extra ‘push’ to convert. Think of those cleverly placed snacks you find at the check-out counter of a convenience store; the need to buy these may be trivial but with the convenience of being at arm’s reach and an inexpensive price point, a conversion is more likely. Placement of FMCGs in the digital retail space is equally as important as it is the real world.

FMCG, Consumer Brand Marketing &Mine

Companies such as Coles and Chemist Warehouse are shifting more of their trading practices to the digital space to adapt to evolving consumer purchasing trends. They are the stockists that actually determine how well a product is doing because they are positioning it and controlling the presence of products on their digital landscape. Online shopping is revolutionising and we can help your brand take control of this.

At AndMine, we understand the importance of digital real estate and we help our FMCG clients climb to the top for maximum visibility and ultimately maximised conversions. By buying digital space that places FMCGs as conveniently as if they were on the front counter in a store, we maximise sales and ROI for our clients. Immediate visibility can easily sway consumers to purchase FMCGs because the investment is low. With over a decade of data on optimising digital marketing, we know how and where to buy the right space for your brand and your products.

FMCG and Multiplied Online Success

Optimised FMCG digital marketing will result in higher online visibility and therefore more sales conversions, leading to a healthy ROI. By enhancing your digital advertising and marketing strategy, the offline success of your products can be mirrored online or even surpassed as we have more data to make constant refinements.

 

For more information on how you can harness the digital space for maximum ROI for your brand, get in touch with us.

There is more to it than having your FMCG and Consumer Brand Marketing sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Acquia Drupal Certification
High Street Armadale
Grays Ecommerce
Florsheim Shoes
Metricon
Celebrate Health
DeeWhy Market
Anthill
Swin
Crumpler
Smart Company
LBG Australia and New Zealand
Bostik
Grainshaker
SunSense Digital Agency
Wild Rhino Shoes
Engine Swim
Garmin
White Suede
QV Skincare
Castran Gilbert
Marshall White
Catholic Insurance
Instant RockStar
Forbes
Scrum
Melbourne Sports and Aquatic Centre – MSAC
Mecca Brands
Focus On Furniture
Atlantic Group of Companies
Melrose Health
Fresh Cheese Company
Paypal
Tek Ocean
Loan Market
Dial Before You Dig
CSquared Executive
CB Richard Ellis
POSTER Magazine
Passage Foods
Bintani Australia
Federation University Australia
Fast.co
Fortune Institute
Novvi
Grow Rich
Max’s
NMI Insurance
Schiavello
Appstore
21st Century Australia Party
Positive Poster
Ubertas Group
Moov Head Lice
Hanover
Chia
Toni&Guy
Van Egmond Group
Heat Holders
McArthur Skincare
TPP
National Relay Services
Telstra
Australia Goverment
University of Melbourne
Melbourne Central
Bank of Cyprus
Tomorrow Stars Basketball
AC/DC
Green St Juice CO
Brisbane Times
Matchbox Homewares
Uber
Bigcommerce
Viktoria & Woods
Australian Physiotherapy Association
Etihad Stadium
Smh
Jetstar
Buy Aussie Now
National Museum of Australia
Rackspace
James Buyer Advocates
One Shift
Engineers Without Borders
Hairhouse Warehouse
MAP
Professional
Maxine
abc
Grow Your Business
Toy World
Federation Square
Ello
Windsorsmith
Sports Power
Beaumont
Rock Pool Group
Plan It Sync It
Liveoneday
Xavier
Magento
Dinosaur Designs
Unsw Australia
Google
Parker Lane
Kadac
Switzer
Amino Active
Natralus Australia
Arthur Galan
Street Kitchen
DUSA, Deakin University Student Association
Aqium Gel
Boston Consulting Group
Associated Press
Bondi Sands
OJAY
Palace Cinemas
Eway
ADP Payroll
BlackMores
Elucent
Rydges
The Age
Fairfax Media
Sunday Creek
Shell
131 Pizza
Oracle
Cronos Australia
Tassal
Coles
Melbourne Heart
Vendor Advocacy Australia
Passage To India
MyAccount
Macmillan Publishing
Naturtint
Mamma Lucia
RMIT University
News
CAN
GooglePlay
Madman Entertainment
Melrose MCT
Kay&Burton
OMS – Order Management System
The Burger Cheese
Royal Freemasons
Drupal
Canberra
Ebay
Arc One
WTFN
ISO Certified
Craft Cms
DepSkin.com
Oakdale Meat Co
iPrimus
Australian Organic Food CO
Ego Pharmaceuticals
Tribe
Magento Solution Specialist
Watches of Switzerland
Jalna
VISSF
GPT Group
Bulk Nutrients
Victorian Government
Movember
Microsoft-Certified-Azure-Fundamentals

Testimonials

AndMine's Marketing Software ensures we stay on-brand no matter who in our office creates the campaign. We love that AndMine take all the IT complexity out of our online marketing so we can focus on results Emma Gleeson, QV Skincare

More Testimonials
AndMine-Google-Partner-Signature
草蜢官网-草蜢官社区