As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

National Relay Services
Arc One
OJAY
Engineers Without Borders
Ubertas Group
Rock Pool Group
Melrose MCT
Toy World
Mecca Brands
Passage To India
Royal Freemasons
Toni&Guy
AC/DC
Chia
Passage Foods
Dial Before You Dig
Castran Gilbert
Fast.co
Xavier
Australia Goverment
Magento
Ebay
ADP Payroll
iPrimus
131 Pizza
Heat Holders
Victorian Government
Switzer
Engine Swim
Appstore
DeeWhy Market
GPT Group
Movember
RMIT University
TPP
POSTER Magazine
The Burger Cheese
Maxine
Forbes
Green St Juice CO
Hairhouse Warehouse
Rydges
Cronos Australia
Scrum
OMS – Order Management System
Magento Solution Specialist
Mamma Lucia
Ego Pharmaceuticals
Smart Company
Melbourne Sports and Aquatic Centre – MSAC
Amino Active
White Suede
Etihad Stadium
Catholic Insurance
Kay&Burton
Instant RockStar
Australian Physiotherapy Association
Palace Cinemas
Bostik
Tassal
Grow Rich
Focus On Furniture
LBG Australia and New Zealand
Buy Aussie Now
Schiavello
Unsw Australia
Parker Lane
Australian Organic Food CO
QV Skincare
The Age
Boston Consulting Group
Rackspace
CAN
Celebrate Health
Bulk Nutrients
Oakdale Meat Co
Bank of Cyprus
Microsoft-Certified-Azure-Fundamentals
Marshall White
Tribe
Sunday Creek
Max’s
Natralus Australia
Federation University Australia
Drupal
Eway
Novvi
BlackMores
21st Century Australia Party
University of Melbourne
NMI Insurance
SunSense Digital Agency
Windsorsmith
CB Richard Ellis
Fresh Cheese Company
Matchbox Homewares
James Buyer Advocates
Tek Ocean
abc
Coles
Craft Cms
Swin
One Shift
VISSF
Professional
Sports Power
DepSkin.com
Garmin
Federation Square
Grainshaker
Street Kitchen
Naturtint
Shell
Telstra
Fairfax Media
Canberra
Paypal
Vendor Advocacy Australia
Google
Associated Press
CSquared Executive
Ello
Wild Rhino Shoes
Aqium Gel
Crumpler
GooglePlay
Acquia Drupal Certification
Jalna
Anthill
Bintani Australia
Arthur Galan
Bondi Sands
High Street Armadale
National Museum of Australia
Dinosaur Designs
Brisbane Times
Moov Head Lice
MAP
Florsheim Shoes
Plan It Sync It
Jetstar
Watches of Switzerland
Tomorrow Stars Basketball
ISO Certified
Liveoneday
Metricon
Melrose Health
Atlantic Group of Companies
Bigcommerce
Uber
Melbourne Central
News
DUSA, Deakin University Student Association
Smh
Macmillan Publishing
Melbourne Heart
Oracle
Loan Market
MyAccount
Grow Your Business
Grays Ecommerce
Elucent
WTFN
Fortune Institute
Beaumont
Viktoria & Woods
Hanover
McArthur Skincare
Positive Poster
Madman Entertainment
Van Egmond Group
Kadac

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

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