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We help our clients optimise their digital strategy by using a Digital Marketing Attribution Model to accurately analyse marketing efforts as part of our Digital Marketing & Advertising services.

What is a Digital Marketing Attribution Model?

Attribution modelling in digital marketing is the science of determining exactly which parts of your advertising campaign are driving sales. By allocating monetary value to each of the consumer touch points, brands can understand what advertising channel, content or other elements are favourable for generating a good ROI. For example, by understanding that it was your digital Facebook ad shown on mobile as well as your website’s hero image call-to-action that drove the most conversions, you can confidently align more budget and attention to these high-performing channels.

Digital Marketing Attribution Models &Mine

Other digital agencies may use popular models including the ‘Last Interaction Model’, which gives 100% credit to the final touch point preceding a conversion. In contrast, ‘First Interaction Model’ assigns full attribution to the consumer’s initial touch point. At AndMine, we believe in tailoring the marketing attribution model to our client’s business and strategy to reap the most useful analytics results. We use big data to compute volumes of multi-channel aggregated analytics that translate your consumer behaviour into digestible information through the AndMine dashboard.

Marketing Attribution Model AndMine
AndMine Dashboard

Using the bespoke AndMine dashboard, we draw insights that can be leveraged to directly influence and optimise our clients’ advertising strategy. As part of our service, we provide visibility of the dashboard to our clients so that you can see exactly why and how we are making positive alterations to your campaigns in real time.

Marketing Attribution Model AndMine
AndMine Dashboard

In today’s complex digital landscape of multi-channel marketing, knowing where to amplify and where to cull can have dramatic effects on the success of your campaign. By realigning focus and spend to enhance the most beneficial areas of your campaign, your brand will feel the impact in an improved cost per acquisition (CPA), conversion rate (CRO) and return on investment (ROI).

Understanding Attribution for Optimised Advertising

Once you have understood how to accurately credit the various touch points within your marketing strategy that influence consumer decision-making, you can begin to truly tap into digital’s potential. By appreciating your consumers’ behaviour, you can revolutionise the way you advertise. Work with us to make sure you are using the scientifically proven way to chase the best possible ROI.

Want to know more about understanding how to use attribution modelling in your digital marketing and advertising? Get in touch.

There is more to it than having your Digital Marketing Attribution Model sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Toni&Guy
Melbourne Central
DeeWhy Market
White Suede
Kay&Burton
Positive Poster
Marshall White
Max’s
Oakdale Meat Co
Jalna
Hairhouse Warehouse
Rock Pool Group
OJAY
Melbourne Heart
Dial Before You Dig
Cronos Australia
Jetstar
The Canberra Times
Tribe
Federation Square
DUSA, Deakin University Student Association
Atlantic Group of Companies
SMH – The Sydney Morning Herald
VISSF
Vendor Advocacy Australia
Uber
LBG Australia and New Zealand
Magento Solution Specialist
James Buyer Advocates
Shell
Naturtint
DepSkin.com
National Museum of Australia
Paypal
Natralus Australia
Switzer Media+Publishing
Ebay
Tek Ocean
Bostik
AC/DC
Melrose MCT
Bigcommerce
Etihad Stadium
Madman Entertainment
Arc One
The Fortune Institute
Celebrate Health
POSTER Magazine
Smart Company
One Shift
Fast.co
CSquared Executive
Mecca Brands
Unsw Australia
Australian Organic Food CO
The Age
Bank of Cyprus
Sunday Creek
Google
Oracle
Heat Holders
Eway
Parker Lane
Passage Foods
Royal Freemasons
Engineers Without Borders
Australian Anthill
News
Movember
McArthur Skincare
Arthur Galan
Associated Press
Tomorrow Stars Basketball
Metricon
Australian Government
Chia
Appstore
Victorian Government
CB Richard Ellis
Catholic Insurance
Acquia Certified Site Builder Drupal
Federation University Australia
Scrum.org
iPrimus
Rydges
Elucent
ADP Payroll
Garmin
Bulk Nutrients
Macmillan Publishing
Ego Pharmaceuticals
Magento
The Burger Cheese
Street Kitchen
Tassal
Bintani Australia
Melbourne Sports and Aquatic Centre – MSAC
Palace Cinemas
Instant RockStar
Loan Market
BlackMores
Matchbox Homewares
Windsorsmith
Maxine
Melrose Health
High Street Armadale
21st Century Australia Party
Toy World
Crumpler
Xavier
Wild Rhino Shoes
Ubertas Group
Forbes
Sports Power
Mamma Lucia
131 Pizza
Australian Physiotherapy Association
Florsheim Shoes
MyAccount
Telstra
Grays Ecommerce
Fresh Cheese Company
Plan It Sync It
Grow Your Business
QV Skincare
Amino Active
SwinBurne University of Technology
WTFN
CAN- Common Wealth Bank
The University Of Melbourne
Passage To India
Drupal
Castran Gilbert
Fairfax Media
Ello
Craft CMS
Novvi
Schiavello
MAP
ISO Certified
Rackspace
Liveoneday
Coles
Viktoria & Woods
Bondi Sands
Buy Aussie Now
Grainshaker
Kadac
SunSense Digital Agency
Van Egmond Group
Adobe Professional
GPT Group
Hanover
GooglePlay
Brisbane Times
OMS – Order Management System
Engine Swim
Green St Juice CO
Aqium Gel
Focus On Furniture
TPP
Watches of Switzerland
NMI Insurance
Think & Grow Rich Inc
Microsoft Certified Azure Fundamentals
Moov Head Lice
Beaumont
Boston Consulting Group
ABC
RMIT University
National Relay Services
Dinosaur Designs

Testimonials

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

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