estore digital advertising

As part of our Digital Marketing & Advertising Services, we use Retail and eStore Digital Advertising to drive valuable traffic to your website.

What is Retail and eStore Digital Advertising?

Retail and eStore Digital Advertising is the process of marketing products online to a targeted audience. The aim is to place your products in front of the consumers that are most likely to convert. To do this, intelligent targeting strategies must be used that take into account user data such as geographic, demographic and interest metrics as well as past consumer behaviour.

Retail and eStore Digital Advertising &Mine

At AndMine, we ensure that all decisions we make for a client’s digital advertising strategy are data-driven and in the interest of increasing conversions for their eStore. We select the optimal digital distribution channels so that our digital retail advertising targets consumers that are most likely to convert. Platforms like Google and Facebook profiles their users, generating data which can be leveraged to advertise niche products to the correct niche audience. For the best results, ad creative is customised for target groups and even made bespoke for individuals using behaviour-driven algorithms. For example, 25-year old females who have searched online for red lipstick will see display ads that are related to their search, as they are most likely to convert to a sale. This ensures that your e-store advertising budget achieves quality impressions and actively heightens your digital brand awareness

Retail and eStore digital advertising can be further optimised by implementing remarketing campaigns across the Google Display Network and social media platforms. Remarketing allows a brand to target past visitors of their eStore with a specifically tailored message. A common remarketing message is a reminder of items that have been left in the digital shopping cart without fulfilling the purchase. It’s no coincidence that those shoes you almost bought online appear on your Facebook newsfeed with some encouraging, personalised copy – it’s remarketing. Remarketing works by using target market lists based on considerations such as visits to a site and shopping cart contents, with the purpose of bringing consumers back to into the digital advertising funnel who have fallen out. Studies show that consumers who are exposed to remarketing campaigns after abandoning their cart are three times more likely to convert compared to consumers who are not prompted to complete their purchase[1]. 

The purpose of online marketing is not to spam consumers but to entice them onto the path to purchase, either for the first time or to complete an abandoned journey. AndMine intelligently plan advertising schedules with proven algorithms for the best conversion rates. We don’t just show your ads as much as possible to as many consumers as possible, we use specific targeting to provide the best ROI for our clients’ advertising spend.

The Power of eStore Advertising and Remarketing

The intelligent use of eStore advertising and remarketing differentiates AndMine’s capacity to leverage the digital advertising space and push the potential of your company’s campaigns. A targeted ad spend will result in less money wasted on consumers that will never convert and more focus on those who will; the ultimate goal is always to increase the ROI from your eStore advertising. 

 

Want to find out more about how your business can reach and retarget consumers more effectively online? Get in touch.

 

[1] . Source: http://www.digitalinformationworld.com/2014/09/infographic-retargeting-advertising-statistics.html

There is more to it than having your Retail and eStore Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Mecca cosmetics
Engine Swim
Smart Company
BCG
Ubertas Group
News
Kay Burton
Bintani
QV Skincare
Novvi
Macmillan
One Shift
Arthur Galan
Federation
Coles
Rackspace
Madman Entertainment
Magento Solution Specialist
Fast.co
Vendor Advocacy Australia
Max
Chia
MSAC
Smh
Brisbane Times
Hanover
Green St Juice
Sports Power
Windsorsmith
Jalna
Scrum
Fairfax Media
Celebrate health
Moov Head Lice
Bigcommerce
Canberra
Beaumont
Van Egmond Group
Fed Square
Movember
Cronos Australia
Tassal
Passage Foods
catholic insurance
Naturtint
Mamma Lucia
Microsoft-Certified-Azure-Fundamentals
Melrose Health
ADP Payroll
DepSkin.com
Elucent
Atlantic Group
RMIT University
GPT Group
LBG Australia and New Zealand
Unsw Australia
CSquared Executive
Palace Cinemas
James Buyer Advocates
Liveoneday
ISO Certified
Victorian Government
National Relay Services
Craft Cms
Bank of Cyprus
Australia Goverment
Bondi Sands
Eway
Magento
Crumpler
Ebay
Etihad Stadium
21st Century Education Agency
Instant RockStar
Telstra
tribe
Viktoria + Woods
abc
Heat Holders
Nmiinsurance
TSB
Metricon
131 Pizza
McArthur Skincare
White Suede
Acquia Drupal Certification
Oakdale
Wild Rhino Shoes
Schiavello
National Museum of Australia
AC/DC
street kitchen
Arc One
Positive Poster
vissf
Buy Aussie Now
High Street Armadale
Professional
WTFN
Australian organic foods
POSTER Magazine
OJAY
Dusa
Uber
Fresh Cheese Company
Forbes
Jetstar
Rydges
The Burger Cheese
Ego Pharmaceuticals
SunSense Digital Agency
Drupal
Grays Ecommerce
Melbourne Heart
Paypal
TPP
Rock Pool Group
Oracle
Bostik
Melbourne Central
Hairhouse Warehouse
Swin
Grow Your Business
Appstore
Grow Rich
Focus On Furniture
Dinosaur Designs
Switzer
Castran Gilbert
Grainshaker
Google
Marshall White
Aqium Gel
Xavier
Digital Agency Panitsync
Sunday creek
Dial Before You Dig
iPrimus
Natralus Australia
Ello
Tony and Guy
Melrose MCT
Engineers Without Borders
Shell
University of Melbourne
OMS
CBRE
MAP
Loan Market
GooglePlay
BlackMores
Bulk Nutrients
Matchbox
Parker Lane
MyAccount
Fortune Institute
Associated Press
CAN
Watches of Switzerland
Royal Freemasons
DeeWhy Market
Australian Physiotherapy Association
The Age
Toy World
Anthill
passage to india
Tek Ocean
Garmin
Maxine
Florsheim
Kadac
Amino Active

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

More Testimonials
AndMine-Google-Partner-Signature
草蜢官网-草蜢官社区