programmatic advertising

Programmatic advertising is an element of the Digital Marketing & Advertising Services that we offer at AndMine.

What is Programmatic Advertising?

Programmatic advertising is the practice of using software to buy digital real estate as opposed to traditional methods such as manual or human negotiation. Why is it used? The same reason supermarkets are replacing employees at the checkout with self-service machines. Using software instead of salespeople is efficient and it is inexpensive in the long run after initial set-up costs. One notable advantage of programmatic buying of digital space is that, because it uses algorithmic trading, it can cut out the possibility of human error.

Programmatic Advertising &Mine

AndMine are always at the forefront of technology and exploring innovative ways to achieve optimal results through digital. However, when it comes to programmatic advertising, we believe that people are more powerful and can ultimately garner better results. At AndMine, we use programmatic advertising as a comparative benchmark to test and monitor our manual adjustments. Our data shows that we achieve two to ten times greater results for our clients compared to software-only advertising techniques. 

When our team aggressively and manually chase down CPA and CPL events, history shows that we reap exponentially better outcomes. While programmatic media buying can be extremely useful, it adopts a ‘set and forget’ functionality. To clearly illustrate a visual representation of your company’s data, we create a bespoke aggregation dashboard. The dashboard draws information from your campaign using tools such as Google analytics. This allows us to compare platforms, define ROI and action refinements. Our Digital CPA Advertising Cycle has been tried and tested; with over a decade of IP, the proof is in the punch.

Programmatic Advertising AndMine

Programmatic Advertising Can Be Problematic

Programmatic software tools are not nearly as effective as the process of our team continually refining and adjusting your campaign. Relying solely on software to effectively purchase your digital advertising is problematic if you don’t have an experienced team to track data and make adjustments to your campaign. That’s where we can help.

Want to learn more about how you can optimise your company’s online media buying? Get in touch here.

There is more to it than having your Programmatic Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Loan Market
High Street Armadale
CAN- Common Wealth Bank
Dial Before You Dig
AC/DC
Kadac
Australian Government
Fast.co
Etihad Stadium
CSquared Executive
Victorian Government
Magento Solution Specialist
Brisbane Times
Grays Ecommerce
DeeWhy Market
SwinBurne University of Technology
Grainshaker
White Suede
Marshall White
QV Skincare
Bigcommerce
Vendor Advocacy Australia
Mamma Lucia
Jalna
Florsheim Shoes
Fresh Cheese Company
Boston Consulting Group
POSTER Magazine
MyAccount
McArthur Skincare
Van Egmond Group
Tassal
Appstore
CB Richard Ellis
Oracle
National Museum of Australia
Bondi Sands
Parker Lane
131 Pizza
Bank of Cyprus
21st Century Australia Party
Crumpler
SunSense Digital Agency
Xavier
Beaumont
OMS – Order Management System
Tribe
Maxine
Australian Anthill
Sports Power
Smart Company
iPrimus
Ubertas Group
Acquia Certified Site Builder Drupal
Hairhouse Warehouse
Jetstar
Novvi
Natralus Australia
WTFN
Royal Freemasons
Palace Cinemas
Melbourne Sports and Aquatic Centre – MSAC
OJAY
Forbes
Drupal
Bintani Australia
Bulk Nutrients
Melrose Health
Fairfax Media
Melrose MCT
Melbourne Central
Ebay
Instant RockStar
Viktoria & Woods
TPP
BlackMores
Catholic Insurance
LBG Australia and New Zealand
Mecca Brands
Street Kitchen
Tomorrow Stars Basketball
Arthur Galan
VISSF
Madman Entertainment
Garmin
Arc One
Toni&Guy
Max’s
Naturtint
Macmillan Publishing
Cronos Australia
Celebrate Health
Scrum.org
The University Of Melbourne
Amino Active
Windsorsmith
Heat Holders
The Burger Cheese
Elucent
SMH – The Sydney Morning Herald
Watches of Switzerland
Focus On Furniture
Unsw Australia
Schiavello
Google
GooglePlay
James Buyer Advocates
Ello
Tek Ocean
Engineers Without Borders
RMIT University
Atlantic Group of Companies
Dinosaur Designs
Engine Swim
Shell
Telstra
Federation University Australia
DUSA, Deakin University Student Association
Paypal
Wild Rhino Shoes
Aqium Gel
Plan It Sync It
Australian Physiotherapy Association
Bostik
Matchbox Homewares
Green St Juice CO
Oakdale Meat Co
Grow Your Business
Ego Pharmaceuticals
Hanover
Liveoneday
ISO Certified
Coles
The Fortune Institute
Magento
Passage To India
Microsoft Certified Azure Fundamentals
Think & Grow Rich Inc
Associated Press
Sunday Creek
Castran Gilbert
The Age
Rydges
Rock Pool Group
Adobe Professional
Switzer Media+Publishing
Craft CMS
MAP
Australian Organic Food CO
Eway
Toy World
National Relay Services
Federation Square
One Shift
Melbourne Heart
Positive Poster
Kay&Burton
Passage Foods
Uber
ABC
The Canberra Times
Chia
GPT Group
Metricon
Buy Aussie Now
News
Moov Head Lice
Rackspace
NMI Insurance
ADP Payroll
Movember
DepSkin.com

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

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