Search Engine Marketing

As part of our Digital Marketing & Advertising Services, we help clients with their Search Engine Marketing (SEM).

What is SEM or Search Engine Marketing?

Search engine marketing (SEM) is an umbrella term for all digital marketing efforts?that are executed to improve your website’s visibility in search engine result pages (SERPS). The end goal of SEM is to attract increased quality?traffic?to your site that is likely to result in conversions.

SEM?includes both optimising internal content through?SEO, and advertising externally on Google through AdWords PPC or CPC. SEO efforts boost your organic search ranking through creating search engine optimised digital content. PPC on the other hand, aims to position you at the forefront of user visibility through paid advertising on Google. Both of these improve your SERPS visibility and encourage increased web traffic, digital conversions and overall profits.

Search Engine Marketing &Mine

In order to carry out a results-optimised and cost-effective SEM strategy, both your SEO?strategy and PPC?activity need to be fully aligned and operating in cohesion. That’s?exactly what AndMine helps our clients achieve.

We understand the nuances of search marketing?and we work with the knowledge that it is a non-intrusive method of advertising; people who are searching for your keywords on Google are already?looking for a solution. When we design SEM strategy, we tap into this voluntary user journey to craft audience-driven advertising solutions that will resonate with consumers, increasing the chance that they will encounter and click on your paid or organic results.

We also take into account your geo-location and target demographic to ensure that we are covering relevant search engines other than Google like Bing, Yahoo and emerging ones like DuckDuckGo. Each of these have their own PPC advertising platforms, similar to Google Adwords.

Searching for Success with SEM

To truly utilise?search engines and the abundant traffic they can direct to your site, your SEM efforts need to be solidified in modern advertising best practices. Your strategy also need to be flexible enough to quickly adapt to emerging trends in the digital environment. This could be anything from the surge in voice searches to capitalising on new Google features such as location, device and even user behaviour specific targeting. And that’s where we come in. We work to deliver the best traffic to your site by refining our advertising and SEO efforts however and whenever necessary.

Searching for a bit of help with your SEM marketing strategy? Get in touch?to talk about our search engine marketing services.

There is more to it than having your Search Engine Marketing (SEM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

GooglePlay
Cronos Australia
Watches of Switzerland
Grainshaker
Liveoneday
Rydges
Mecca Brands
Castran Gilbert
Grow Your Business
Google
Passage To India
Green St Juice CO
CSquared Executive
Windsorsmith
Etihad Stadium
Coles
Oakdale Meat Co
Oracle
Metricon
Mamma Lucia
DepSkin.com
Movember
Arc One
Scrum.org
POSTER Magazine
Telstra
Appstore
OJAY
Focus On Furniture
Garmin
Acquia Certified Site Builder Drupal
Buy Aussie Now
Viktoria & Woods
The Age
National Museum of Australia
Fast.co
Schiavello
Positive Poster
CB Richard Ellis
SMH – The Sydney Morning Herald
Federation University Australia
Crumpler
MyAccount
Australian Physiotherapy Association
Sunday Creek
Kay&Burton
Rock Pool Group
Rackspace
White Suede
Matchbox Homewares
Magento
Victorian Government
NMI Insurance
Sports Power
Maxine
Think & Grow Rich Inc
AC/DC
Madman Entertainment
21st Century Australia Party
Hanover
BlackMores
Switzer Media+Publishing
Celebrate Health
ISO Certified
Microsoft Certified Azure Fundamentals
Street Kitchen
Melbourne Sports and Aquatic Centre – MSAC
Marshall White
Wild Rhino Shoes
One Shift
GPT Group
Royal Freemasons
DeeWhy Market
Vendor Advocacy Australia
Toni&Guy
Grays Ecommerce
Beaumont
Fairfax Media
Bank of Cyprus
ADP Payroll
LBG Australia and New Zealand
Melrose Health
High Street Armadale
Toy World
Palace Cinemas
The Burger Cheese
Brisbane Times
Ebay
Florsheim Shoes
SunSense Digital Agency
The University Of Melbourne
Adobe Professional
RMIT University
McArthur Skincare
Ego Pharmaceuticals
Chia
Associated Press
Eway
Craft CMS
Ello
Elucent
SwinBurne University of Technology
Engineers Without Borders
Melbourne Central
Bigcommerce
Tribe
Plan It Sync It
Catholic Insurance
VISSF
Tomorrow Stars Basketball
131 Pizza
CAN- Common Wealth Bank
Jalna
Fresh Cheese Company
Dial Before You Dig
Van Egmond Group
National Relay Services
Tassal
The Fortune Institute
DUSA, Deakin University Student Association
Smart Company
iPrimus
The Canberra Times
Unsw Australia
Macmillan Publishing
Shell
Xavier
Novvi
Bostik
News
Moov Head Lice
Max’s
Drupal
Australian Anthill
Forbes
TPP
Australian Government
Amino Active
WTFN
Aqium Gel
ABC
Melbourne Heart
Hairhouse Warehouse
Bintani Australia
Parker Lane
James Buyer Advocates
Federation Square
Ubertas Group
Atlantic Group of Companies
Boston Consulting Group
QV Skincare
Uber
Australian Organic Food CO
Naturtint
Tek Ocean
Jetstar
Dinosaur Designs
Bulk Nutrients
Arthur Galan
Heat Holders
MAP
Paypal
Passage Foods
Kadac
Loan Market
Bondi Sands
Melrose MCT
OMS – Order Management System
Natralus Australia
Magento Solution Specialist
Engine Swim
Instant RockStar

Testimonials

We absolutely love working with AndMine - our website is always bang up to date, beautifully designed and full of software innovation. I would highly recommend AndMine as the online solution for any forward thinking company. Emma Roberts, Essensuals, Toni&Guy (UK)

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