social media management

We create SEO calendars and SEO scheduling strategies as part of our overall SEO agency services.

What is SEO Scheduling?

SEO scheduling is the part of the process of intelligently planning SEO efforts around the precise windows in which your digital campaign will be pushed live on various platforms.

These days, no aspect of digital exists in a silo; if a brand is launching a new TV ad campaign, the same campaign should be replicated across the brand’s other digital outlets, including social media and their own website. Today, the first thing people do when they see an interesting ad is Google it. So, in order for a campaign to come together in the most fruitful way, you must be ready for when the search volume for those keywords surges.

Preemptively dominating Google’s results for the keywords associated with your campaign will ensure that everyone impacted by your advertising can be easily funneled online to become potential customers. How can you make sure this happens? By scheduling SEO content to go live prior to your campaign launch.

Other elements of SEO calendar management include focusing on the exact time, date and day of the week that content is published. Depending on the content, platform and audience, these variables can be adjusted for maximum engagement results and best search engine results.  

SEO Scheduling Strategy AndMine  

AndMine’s approach to rolling out digital campaigns centres around optimised scheduling for maximising ROI for our clients. Our publishing calendars are built to ensure every person exposed to your advertising has the potential to convert if they Google the campaign. We do this by ensuring that we win the relevant keywords organically for search and on social media though #hashtags before advertising begins and people take to Google to find out more, causing a category uplift.

Our thorough research takes into account forecasted periodical uplifts in search volume, competitor campaigns and trending content. With this in mind, we accurately and accordingly prepare and create a schedule that details yearly, monthly and daily planned activity for your digital campaign. This schedule becomes the framework upon which the SEO strategy is built, fully synced with entire scope of your marketing efforts, including even offline channels such as print ads.

Optimised Scheduling for Optimised Results

SEO scheduling is not just about planning and publishing posts but also analysing results and adapting the strategy to achieve better results. We manage publishing through our own custom dashboard that provides real time insights and monitors the impact of our scheduling strategy. Our insights reveal when variables like a significant industry shift happen, for example, a competitor launching a campaign with similar keywords. Being on top of monitoring this allows us to respond and readjust the schedule either in terms of content or time of publication so that you can remain competitive in your market.

Need some help with your SEO scheduling and calendar creation? Write to us.

There is more to it than having your SEO Scheduling sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Matchbox Homewares
White Suede
Street Kitchen
Buy Aussie Now
Scrum
Positive Poster
McArthur Skincare
Jalna
Fresh Cheese Company
VISSF
Telstra
CB Richard Ellis
Liveoneday
Bintani Australia
Fairfax Media
AC/DC
DUSA, Deakin University Student Association
Moov Head Lice
DeeWhy Market
Florsheim Shoes
Novvi
Microsoft-Certified-Azure-Fundamentals
Magento Solution Specialist
Palace Cinemas
Maxine
Shell
Crumpler
Rock Pool Group
Plan It Sync It
Grays Ecommerce
Melbourne Sports and Aquatic Centre – MSAC
Dial Before You Dig
Rackspace
Marshall White
Australian Organic Food CO
NMI Insurance
Google
Tek Ocean
Unsw Australia
Ego Pharmaceuticals
Melrose MCT
Beaumont
Engine Swim
Elucent
National Relay Services
Australian Physiotherapy Association
GPT Group
Catholic Insurance
Federation Square
Eway
CAN
Tribe
OJAY
ADP Payroll
Metricon
Tassal
Toni&Guy
Paypal
Victorian Government
DepSkin.com
Engineers Without Borders
University of Melbourne
Swin
Coles
Windsorsmith
Boston Consulting Group
Fast.co
Smh
Castran Gilbert
Melbourne Heart
Melrose Health
Associated Press
Melbourne Central
Green St Juice CO
Arthur Galan
Federation University Australia
Kadac
OMS – Order Management System
Van Egmond Group
One Shift
Anthill
Atlantic Group of Companies
Oakdale Meat Co
Mamma Lucia
QV Skincare
Schiavello
131 Pizza
Sports Power
Naturtint
The Age
Royal Freemasons
Passage To India
Amino Active
Madman Entertainment
Grow Your Business
Uber
Movember
Viktoria & Woods
Canberra
High Street Armadale
Jetstar
Bostik
Celebrate Health
LBG Australia and New Zealand
Switzer
Australia Goverment
James Buyer Advocates
Fortune Institute
abc
SunSense Digital Agency
Forbes
Toy World
Tomorrow Stars Basketball
iPrimus
WTFN
Aqium Gel
BlackMores
Xavier
GooglePlay
Sunday Creek
Arc One
Appstore
Grow Rich
Instant RockStar
Wild Rhino Shoes
Garmin
The Burger Cheese
POSTER Magazine
Professional
Chia
Loan Market
Craft Cms
ISO Certified
Kay&Burton
Drupal
Bulk Nutrients
Bigcommerce
Etihad Stadium
Natralus Australia
Grainshaker
Hairhouse Warehouse
Hanover
News
Ubertas Group
Acquia Drupal Certification
Parker Lane
Bondi Sands
CSquared Executive
Focus On Furniture
Rydges
Passage Foods
Magento
Oracle
Mecca Brands
TPP
21st Century Australia Party
Watches of Switzerland
National Museum of Australia
Cronos Australia
Bank of Cyprus
MAP
Vendor Advocacy Australia
Brisbane Times
MyAccount
Ebay
Heat Holders
Max’s
Smart Company
Ello
RMIT University
Macmillan Publishing
Dinosaur Designs

Testimonials

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

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