AndMine http://www.leonardmazza.com Tue, 20 Apr 2021 02:54:46 +0000 en-AU hourly 1 https://wordpress.org/?v=5.2.1 http://www.leonardmazza.com/wp-content/uploads/2018/04/cropped-cropped-favicon-32x32.png AndMine http://www.leonardmazza.com 32 32 Kadac http://www.leonardmazza.com/company/publishers-partners/kadac/ http://www.leonardmazza.com/company/publishers-partners/kadac/#respond Thu, 08 Apr 2021 10:07:13 +0000 http://www.leonardmazza.com/?p=12681 Kadac, who are pleased and more satisfied working with us. Their positive feedback and encouragement is what inspires us to accomplish our goals.

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Buy Aussie Now http://www.leonardmazza.com/company/publishers-partners/buy-aussie-now/ http://www.leonardmazza.com/company/publishers-partners/buy-aussie-now/#respond Mon, 01 Mar 2021 01:34:14 +0000 http://www.leonardmazza.com/?p=12676 Buy Aussie are very satisfied working with us and are in frequent contact for services. Read the testimonials here and get to know our services.

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Naturtint http://www.leonardmazza.com/company/happy-clients/naturtint/ http://www.leonardmazza.com/company/happy-clients/naturtint/#respond Fri, 26 Feb 2021 06:50:21 +0000 http://www.leonardmazza.com/?p=12673 Naturtint, a happy client with our services. Read the testimonials here and get to know our services.

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Fast.co http://www.leonardmazza.com/company/publishers-partners/fast-co/ http://www.leonardmazza.com/company/publishers-partners/fast-co/#respond Fri, 29 Jan 2021 05:17:28 +0000 http://www.leonardmazza.com/?p=12661 Fast.co, a happy client with our services. Read the testimonials here and get to know our services.

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Passage Foods http://www.leonardmazza.com/company/happy-clients/passage-foods/ http://www.leonardmazza.com/company/happy-clients/passage-foods/#respond Wed, 27 Jan 2021 07:37:11 +0000 http://www.leonardmazza.com/?p=12658 Passage Foods, who are pleased and more satisfied working with us. Their positive feedback and satisfaction is what inspires us to accomplish our goals.

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Mecca cosmetics http://www.leonardmazza.com/company/happy-clients/mecca-cosmetics/ http://www.leonardmazza.com/company/happy-clients/mecca-cosmetics/#respond Mon, 07 Dec 2020 04:38:06 +0000 http://www.leonardmazza.com/?p=12640 Mecca Brands are very satisfied working with us and are in frequent contact for services. Read the testimonials here and get to know our services.

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Grainshaker http://www.leonardmazza.com/company/happy-clients/grainshaker/ http://www.leonardmazza.com/company/happy-clients/grainshaker/#respond Thu, 26 Nov 2020 07:38:58 +0000 http://www.leonardmazza.com/?p=12628 Grainshaker, who are pleased and more satisfied working with us. Their positive feedback and encouragement is what inspires us to accomplish our goals.

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Wild Rhino Shoes http://www.leonardmazza.com/company/happy-clients/wild-rhino-shoes/ http://www.leonardmazza.com/company/happy-clients/wild-rhino-shoes/#respond Thu, 26 Nov 2020 03:29:12 +0000 http://www.leonardmazza.com/?p=12624 Wilde Rhino shoes, are very satisfied working with us and are in frequent contact for services. Read the testimonials here and get to know our services.

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catholic insurance http://www.leonardmazza.com/company/happy-clients/catholic-insurance/ http://www.leonardmazza.com/company/happy-clients/catholic-insurance/#respond Thu, 19 Nov 2020 04:06:17 +0000 http://www.leonardmazza.com/?p=12599 The post catholic insurance appeared first on AndMine.

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STOP Australia and SHOP Australian! http://www.leonardmazza.com/blogs/stop-australia-and-shop-australian/ http://www.leonardmazza.com/blogs/stop-australia-and-shop-australian/#respond Thu, 01 Oct 2020 02:45:12 +0000 http://www.leonardmazza.com/?p=12550 October 1st is Buy Aussie Day the National Day to Support Australian Businesses.

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AndMine are very proud to be part of the big call to arms down under and support Australian Made Businesses. With the huge challenges in 2020 faced by Australian business, we are helping lead the charge to support Aussie Made.

The BuyAussieDay.com.au website we built is a small part of a the national advertising and awareness push AndMine was engaged to amplify. This has been on of the most well received campaigns we’ve ever been part of, with astronomically high interest across all channels. October 1st is BuyAussieDay …. Get on it! … It should be made a national holiday!! We sure need some positive retail therapy in 2020 ??

The team assisted on web dev, design, edm, marketing, advertising, social media and the all important taglines shared by Aussie olympians splashed all over TV. We also had a huge chunk of our clients get onboard and support the project.

There is even more exciting announcements to come in the coming weeks as a new Australian Online Marketplace is in development launching before Christmas, so there is a place everyone can go and buy Aussie products.

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How Word of Mouth Equals Product Brand Success http://www.leonardmazza.com/featured/how-word-of-mouth-equals-product-brand-success/ http://www.leonardmazza.com/featured/how-word-of-mouth-equals-product-brand-success/#respond Thu, 06 Aug 2020 04:22:03 +0000 http://www.leonardmazza.com/?p=12522 Video conferencing is more commonplace than ever because of the coronavirus crisis and the options are endless in terms of what website/app or links to use. Yet there has been one company that skyrocketed to the top from the very beginning. In just one month Zoom’s monthly users increased 2000% from 10 million to more […]

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Video conferencing is more commonplace than ever because of the coronavirus crisis and the options are endless in terms of what website/app or links to use. Yet there has been one company that skyrocketed to the top from the very beginning.

In just one month Zoom’s monthly users increased 2000% from 10 million to more than 200million. The popularity of Zoom has only been magnified during these dark times and it can be attributed to it’s easy to use interface especially as it doesn’t need a login and can run in the browser.

You don’t say I’ll call you on Google Hangouts or Microsoft teams, “I’ll call you on Zoom”, or “I’ll zoom you” has become part of the language – this is the viral nature of marketing. The word you use for communication is essential to get right and is the point of “viral” outside of digital link and URL sharing. This is the genius of pairing a product that sells itself with a catchy and useable name. This is not a new phenomenon where successful brand recognition has caused a change in vocabulary, think of “Google” or “Uber” becoming normalised as verbs and now Zoom has become synonymous with video conferencing.

Even though the market is saturated with video conferencing applications, and clearly those like Skype missed the boat, Zoom is at the forefront of the discussion. Yes, there are other reasons platforms gain traction, existing security (Microsoft Teams), friends and relatives are on it (Facebook), the stickiness of their other products (Google hangouts), but when trends move, they move around people’s ability to share things fast. The benchmark for sharing is not just a link – every platform has that… it is the underlying brand is the big factor here, and people are even saying I’ll send you a “zoom” and then send another link instead, it is the ‘Let me Google that’ of video conferencing. In the end, we are busy creatures who adopt habits fast and on the least path of resistance. So when you’re branding or naming something, always think, how will this be said?… on the phone, in an email, on social, and when we open up again, our favourite saying, “what will you say to your friends at a bbq?”  

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Garmin http://www.leonardmazza.com/company/publishers-partners/garmin/ http://www.leonardmazza.com/company/publishers-partners/garmin/#respond Thu, 30 Jul 2020 02:37:35 +0000 http://www.leonardmazza.com/?p=12520 Go on, see if you can challenge us on "Garmin”. For more details contact us at 1300 263 646.

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